Tom Brady and Rob Gronkowski are joined by Dallas Cowboys stars Dak Prescott and Ezekiel Elliott in a new 60 second Frito Lay spot called "Twas' the Night Before Kickoff" that will premiere during the NBC broadcast of the NFL kickoff game on Sept. 10 between the reigning Super Bowl champion Kansas City Chiefs and the Houston Texans.The spot features the two former New England Patriots greats, who are in their first season in Tampa Bay, as well as former Cowboys star quarterback and current CBS analyst Tony Romo and ground breaking San Francisco 49ers assistant coach Katie Sowers.The commercial is narrated by "Beast Mode" himself, former Seattle Seahawks and Oakland Raiders star running back Marshawn Lynch.Brady is shown excitedly polishing his new Bucs helmet to get ready for the season, while Prescott tries to pacify a sleepless Elliott with some Tostitos.The commercial was directed by Peter Berg, who directed the 2004 football classic "Friday Night Lights" and developed the beloved television show of the same name.The NFL will be joining other professional leagues in navigating a return during the coronavirus pandemic. The league has had more than 60 players opt out of the season and will be playing games in front of a reduced amount of fans or empty stands."This year, the return of the NFL matters more than ever," Rachel Ferdinando, SVP and CMO, Frito Lay North America, said in a statement.
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